Empress Group | Mid Autumn Series
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Mid Autumn Series

Mid Autumn Series

Empress was commissioned to design and produce a series of containers for Shanghai’s famous Yu Yuan Garden Group (豫园)  for sale at the city’s landmark. The mandate included designing a range of products differing in price and target demographic, each having to be distinct and unique. Fun and playful designs were incorporated for the younger market while classic Chinese elements were added in the higher priced line to showcase the garden’s heritage. Unorthodox materials such as mirrors and metal toggles were used in the mid range line to add class and novelty; the products have been well received by the many people that visit the gardens daily.

Client

Yu Yuan Group

Date

September 11, 2017

Category

Creative, Design